Subject Lines and Shenanigans: My Quest to Boost Engagement

This is part two of the ongoing challenge to craft a fantastic, engaging, and humorous newsletter about hydraulic parts. Read part one here. Judy is the personification of the imposter syndrome I suffer from. Anytime I feel insecure about anything, Judy is there to make me feel worse. In this second part of my newsletter […]
From Dull to Delightful: Navigating the Challenges of Creating an Engaging Newsletter

“Allison, I have a project that is perfect for you. I need you to create a monthly newsletter that people will read.” “No problem,” I said, listening as my employer explained what she hoped to accomplish. On the one hand, I was excited about the opportunity to write this newsletter. I was a new employee […]